COLORADO DEPARTMENT OF TRANSPORTATION

Public Information Services

Community Relations and Outreach

The Idea Marketing handled the Public Information Services for CDOT project BRS 0704-215, which entails deck rehabilitation of eight bridges and upgrading of one structure to current standard bridge rail on I-70 from Deer Trail to Agate.

Strategies included collateral production, press release production, website development and update, on-call services and updating of phone message, key stakeholder outreach, public and media relations, communications with the engineer and weekly submittals of lanes closure reports, call logs and photographs.