WASHINGTON DEPARTMENT OF HEALTH

Marijuana Prevention and Education Campaign

Advertising

Community Relations and Outreach

Integrated Marketing Campaign

Market Research

Marketing Strategy and Consulting

We are implementing the Retail Marijuana Education and Prevention Latino/ Hispanic Community Outreach Project campaign aimed at educating teens regarding retail marijuana and how to prevent its consumption among teens and children.  As the first phase of this project, we are conducting a quantitative survey and qualitative market research study by moderating focus groups with local teen students in Yakima County.

Those finding will lead the development of messaging and imagery of the marketing campaign. Additionally, it will give insights to when and where we should reach and influence them. Since the Idea Marketing will be involved in discovery, market research, and marketing campaign development, we will also lead the marketing campaign implementation for all of 2017.