A local communications firm hired our team to help the Wildlife Council educate the market about the economic and recreational benefits hunting and fishing bring to our state. It was critical to inform this community that the fees collected from hunters and anglers pay for the protection of wildlife and open spaces. Before conducting research, we recreated the core messages of the campaign and adapted them. Then, we engaged in qualitative research and evaluated which concepts resonated better with the audience. Additionally, we gained understanding on their overall thoughts about hunters and anglers.
Based on these critical findings, our firm provided the Wildlife Council with the essential foundation for the development of their marketing initiatives.