Patricia Lepiani is an experienced marketing strategist, market researcher and brand developer.  She has had the opportunity to live, study, and work in Latin America, Europe and the United States.  These experiences have left her extremely sensitive to cultural variations.

Lepiani has worked with organizations such as Cisneros Group, AOL and DirectTV Latin-America, Pizza Hut, PuebloXtra Supermarkets, Leones Baseball Club, and MoneyGram International.

As President of The Idea Marketing, Ms. Lepiani has applied her marketing expertise to an array of for profit, nonprofit and government organizations such as Denver Zoo, City and County of Denver, Mental Health Center of Denver, ACCION NM-AZ-CO-TX- NV, Denver Housing Authority, Comcast, Nurse Family Partnership, RTD, Small Business Administration, Colorado Department of Education, VeriFone International, and Washington Department of Health CDPHE, among others.

Patricia holds dual MBAs from the IESA (Venezuela) and the ESCEM (France), a MS in Marketing Strategy from the University of Denver (Daniels College of Business), and a B.A. in Mass Communications.  She is also an Access Denver ‘08 and a Leadership Denver ‘09 alumnus from the Denver Metro Chamber Leadership Foundation.

Moreover, she is a former adjunct professor of Integrated Marketing Communications for the MBA program at the Daniels Business School at the University of Denver.

Ms. Lepiani currently sits on the board of the Denver Botanic Gardens.  She has also served on the boards of other organizations such as Mi Casa Resource Center, ProjectWise, Colorado Women’s Chamber of Commerce and the Denver Hispanic Chamber of Commerce.

JOE CORIAT - Creative Strategist


Joe holds a BA in psychology from the UCAB and a MA in education and technology with an emphasis in educational video production from New York University.

Prior to joining The Idea Marketing, Joe served as multimedia director for media workshops for the New York City-based Bertelsmann Foundation, a nonprofit organization devoted to professional development, youth programs and curriculum development.

His background in psychology has been especially helpful in incorporating behavioral principles into marketing strategies. Additionally, his specialization in educational communication allowed him to integrate motivational techniques in campaigns designed to create brand awareness and connection. Joe is actively engaged in initiatives destine to promote environmentalism and energy conservation.

HAYSEL HERNANDEZ - Account Executive


Her B.A. in Journalism from Concordia University in Canada and her M.S. in Foreign Service from Georgetown University make Haysel an expert combining communications efforts and initiatives dedicated to the betterment of the community.  

Combining her studies in communications and policy, she has developed a proven track record of successful community relations and outreach campaigns.  She is a master at getting individuals, groups and organizations involved and engaged towards positive social endeavors.

Haysel has worked on integrated communication campaigns for multinational companies across North American and the Caribbean.  Her past clients include Johnson & Johnson, AstraZeneca, Chevron, the Organization of American States, as well as Junior Achievement.


ChristianA multicultural multilingual marketer, Christian hold a B.S. in Business Administration with a specialization in International Business from Lynn University. He also studied abroad in Rome at John Cabot University.

Prior to joining The Idea Marketing, Christian was part of the marketing team at Jarden Consumer Solutions, a Fortune 500 company, which owns some notable kitchen appliances brands such as Oster®, Crock-Pot®, Mr. Coffee®, and FoodSaver®. There he supported the development of new products, sales collateral, marketing communications, branding, and digital marketing campaigns for both the US and Latin American markets.

An adventurer at heart, at the beginning of 2016 Christian and his wife decided to take an extended honeymoon and go backpacking across Southeast Asia. Now Christian has relocated to Denver to enjoy the great outdoors, hiking, and skiing this state offers.

BENJAMIN ROLDAN - Account Manager

BenjaminBenjamin holds a Master Degree in Urban and Regional Planning with an emphasis in Community Engagement and Public Participation.   His professional career is focused in community and economic development in underserved communities while working with government and non-profit entities.
He worked as a Council Aid for the Councilwomen Judy Montero.  During this tenure, he supported the initiatives of the Office of Community Planning and Development of Denver to increase and achieve meaningful public participation in the drafting of The Neighborhood Plans for Elyria and Swansea.  He used innovative outreach techniques and created culturally sensitive material aimed for success.

His commitment to the improvement of the community was demonstrated while working with the Office of Family and Community Engagement of Denver Public Schools. Benjamin dedicated himself to strengthen the relations among parents, the schools and the district.

He is highly committed to go the extra mile to increase public awareness and help the community while achieving project goals.  His professional experience, passion of diverse cultures and sense of community makes him a critical asset to the team.

JORGE CRUZ - Graphic Designer

jorgeFrom a very early age, George Cruz demonstrated a special interest and ability in art. He completed his graphic design studies at the Instituto Serigrafico Avila, a top-notch educational institution for graphic design in Latin America. Then, he pursued additional education in drawing and illustration, portraits, human figures, photography, painting, sculpting, and cartoon animation.

George possesses an excellent ability to visualize projects, and has outstanding competencies in all general aspects of production and design. His extensive experience includes the creation of identity materials, website design, and multimedia production.

George’s true specialization lies in conceptualization and design for collaterals that create awareness and buzz for new companies, products or services.

NANO - The Therapist

nanoNano, a fourteen-year-old Maltese, has truly grown up in the marketing and advertising industry. His mom, Patricia Lepiani, President of The Idea Marketing, first took him to work when he was only ten weeks old.

As soon as he gets to the office, he enthusiastically greets everyone, running around throughout the office, and then comfortably relaxes all day in his red couch.
He certainly did not have the opportunity to go to college but he knows more about psychology than anybody else. He sits down and listens to everyone’s problems to offer his best emotional support.