Research Study

Market Research

In partnership with a local firm, The Idea Marketing was contacted to do the qualitative research and focus groups for the Colorado Division of Insurance.  We tested the division’s messaging looking to refine the copy, assuring relevancy with the community.  Additionally, we focused on determining the best outreach approach to increase awareness within this market. 

Thanks to the research, analysis and recommendations we provided the Colorado Department of Insurance with the essential foundation both tactically and message wise for the development of their next campaign.