Associate General Contractors of Colorado

Community Relations and Outreach

Associated General Contractors (AGC), Colorado Contractors Association (CCA) and Hispanic Contractors of Colorado (HCC) have created the Construction Careers Now program in conjunction with Emily Griffith Technical College to attract and add 30,000 new employees to the construction workforce in Colorado in the next 5 years. The program is funded by the State of Colorado in the form of a workforce development grant issued to AGC of Colorado.

The Idea Marketing is assisting in increasing enrollment to the program by having face-to-face interactions with the community, developing on-going communications through a text messaging platform with potential participants , and doing community and local business outreach. Having a physical presence and offering a trustworthy face in the neighborhood is one of the most effective ways to develop rapport and integrate with the residents in the area.