Community Event – Viva Streets

Public Relations

For LiveWell Colorado, The Idea Marketing created awareness within the community for a street party-esque family event “Viva Streets.”  For five hours, families were able to ride their bikes on car-free streets and enjoy the Berkeley Regis neighborhood for numerous blocks on both Tennyson St. and W 46th Ave.   

Through comprehensive public relations strategies, The Idea Marketing successfully developed free media exposure opportunities and was able to drive large number of families to the event with the objective of introducing them to the benefits that come from increased walking and biking.