Latin America Brand Introduction

Integrated Marketing Campaign

The Idea Marketing partnered with RitmoMundo, a renowned manufacturer of Swiss watches to introduce their brand in Latin America. We developed a comprehensive marketing plan that included high-profile public events, public relations, media negotiations, out of home advertising and advertisement in leading targeted magazines.

Our strategy proved to be very effective, and RitmoMundo is now a recognized brand with sales that surpassed initial expectations. With many high profile public relations events and deep advertisement penetration, RitmoMundo continues to gain recognition in the Andean region with many retailers asking to get merchandise for their showrooms.