Who We Are
Unleashing the power of creativity to revolutionize marketing. We are a team of seasoned strategists on a mission to make a meaningful impact in our communities. Say goodbye to cookie-cutter campaigns and hello to innovative ideas that deliver real, measurable results. Join us on this journey as we redefine the art of communication, one bold solution at a time.
IDEATORS
Patricia Lepiani: Lead Ideator
With more than 24 years of experience and dynamic achievements in marketing and business, Patricia is a seasoned and knowledgeable marketing professional. She has proven to be incredibly successful at developing communication programs for hard-to-reach audiences across all demographics and psychographics.
Under her leadership, The Idea Marketing has received local and national awards on multiple occasions, and the agency has been recognized as a Top Women-Owned, Top 100 Diverse Business, and Top 500 Hispanic Businesses in the country. In addition, The Idea Marketing was recognized by the Colorado Biz Magazine as one of the Top 100 Women Owned Companies in the State of Colorado in 2018, 2019, 2020, and 2023, alongside the Booming Biz Award in 2017 and many others.
Patricia holds dual MBAs from the ESCEM and the IESA, a MS in Marketing Strategy from the University of Denver, Daniels College of Business, and a B.A. in Mass Communications. She additionally served as an Adjunct Professor of Integrated Marketing Communications for the MBA program at the University of Denver’s Daniels College of Business.
Patricia currently sits on the board of Denver Public Library Friend Foundation and Early Milestones. She has also served on the boards of Denver Botanic Gardens, Mi Casa Resource Center, Colorado Women’s Chamber of Commerce, Denver Hispanic Chamber of Commerce, and ProjectWise.
Johi: Community Mobilizer
Johi is a dynamic public policy expert with a deep understanding of how to address societal challenges through community mobilization and public engagement. She crafts innovative strategies that not only influence decision-makers but also empower people to advocate for themselves and their communities.
With an impressive academic background that includes an MS in Public Policy, an MBA, and a law degree, Johi brings a wealth of knowledge and expertise to our team. Her true power lies in her ability to connect with people, earning their trust and inspiring action.
Beyond the office, Johi’s negotiation skills are put to the test daily as she navigates life with two teenagers—a role that’s equally as challenging and rewarding.
Brittany B: Queen of All Trades
A digital-savvy Colorado native, Brittany oversees and optimizes social media across all relevant platforms, implements involvement in local events, and executes print materials.
From growing up in Weld County and moving to Denver, she has a strong understanding of Colorado’s communities whether they are urban, rural, or somewhere in between.
Brittany graduated from Colorado State University with a BA in Communication Studies and a minor in Technical and Science Communication. Her experience working with local businesses in marketing, events, and printing has helped her develop a strong sense of how to communicate to Colorado communities effectively. When she’s not researching the latest social media trend, she can be found hangin with her Chihuahua, Gimli.
NANO: Emeritus Therapist
Our Maltese therapist emeritus. He will always be a special part of the team. Through many years observing the development of an array of marketing campaigns, he became a communications expert. If a strategy was not robust enough, he gave a head shake. If a campaign was successful, he stood on two legs and danced around.
Despite not having a college degree, Nano demonstrated uncanny capabilities in the field of psychology, sitting down and listening to everyone’s problems and offering his best emotional support. His other responsibilities included enthusiastically greeting the team, running around the office, and relaxing the day away on his red couch.
Pedro: Creative Mastermind
Pedro has extensive experience developing creative concepts and educational videos, as well as eLearning and multimedia projects. Pedro is the brains behind Idea Marketing’s multimedia production, creating incredible videos that translate complex topics into engaging interactive experiences.
Pedro holds a BA degree in Mass Communication from the Catholic University Andrés Bello, where he learned the best practices and methodologies of communications initiatives to inspire behavioral change. He also holds a Postgraduate Diploma in Camera and Lighting from Septima Ars. He has developed numerous award-winning projects focused on social marketing issues for a variety of industries including health and education.
George: Chief Illustrator
George is an artist and designer with vision, creatively adapting real life images and ideas into cartoons and illustrations. It takes great talent and ability to translate ideas into a visual reality, and George possesses both in spades. He works to create brand architectures, identity materials, illustrations, and cartoon animations.
A true artist at heart, he even finds time to mentor young artists in drawing, portraiture, animations, human figures, photography, painting, and sculpting.
Nancy: Designer Diva
A designer and a dreamer with a passion for transforming ideas and meaningful design. Nancy has years of graphic design and branding expertise under her belt. Day after day, she brings original ideas to life, and her experience in arts and culture provided her with multicultural knowledge in several markets.
For the last eight years, Nancy’s talent has been behind the majority of The Idea Marketing’s creative projects. She is an expert at taking broad brand strategies and creative concepts and solidifying them into campaigns.
Niles: Marketing Wizard
Leveraging multiple years of experience in digital marketing, Niles supports social campaigns for our clients through a variety of means. From content creation and strategy development to website audits, ad campaign optimizations, and more, this Colorado native is passionate about supporting the communities of his home state.
Niles graduated from the University of Denver with a BA in English and a minor in Marketing. Throughout his marketing experiences, Niles has developed, managed, and optimized many lead-generation campaigns for local small businesses that encompassed both traditional and digital marketing methods. When he’s not focused on marketing, Niles stays active hiking and exploring throughout the state.
Sandra Felix: Community Developer
A community relations expert dedicated to the betterment of the most vulnerable populations. Under her leadership, our community navigators find guidance and best practices to use face-to-face interactions to create behavioral change.
Sandra graduated from the University of Colorado Denver with a BA in Criminal Justice and double minors in Sociology and Psychology. Her experience working in non-profit and government organizations has helped her reach the most ignored communities with a heart full of passion for social change.
DO YOU WANT TO BE AN IDEATOR?
Let’s develop campaigns that provoke thought, spark conversation, and drive real change.