Who Are We
Experienced marketing strategists and creative minds working to better our communities using innovative marketing campaigns. We reject cookie-cutter communication strategies, and instead, find result-oriented solutions through ingenious thinking.
PATRICIA LEPIANI: Lead Ideator
A marketing expert with more than 24 years of experience and dynamic achievements in marketing and business. She is a seasoned marketing professional with proven success developing communication programs dedicated to reach hard-to-reach audiences.
Under her leadership, the agency has been awarded a Top Women-Owned, Top 100 Diverse Business, and Top 500 Hispanic Businesses in the country. Moreover, in 2018, 2019, and 2020 The Idea Marketing was included in the Colorado Biz Magazine Top 100 Women Owned Companies in the State of Colorado and also won the Booming Biz Award in 2017.
Patricia holds dual MBAs from the ESCEM (France) and the IESA (Venezuela), a MS in Marketing Strategy from the University of Denver (Daniels College of Business), and a B.A. in Mass Communications. She was an adjunct professor of Integrated Marketing Communications for the MBA program at University of Denver’s Daniels College of Business.
Patricia currently sits on the board of Denver Public Library Friend Foundation and Early Milestones. She has also served on the boards of Denver Botanic Gardens, Mi Casa Resource Center, Colorado Women’s Chamber of Commerce, Denver Hispanic Chamber of Commerce, and ProjectWise.
Haysel: Marketing Strategist
A champion of culturally diverse communities, Haysel works towards positive social change, and has a proven track record of bringing successful social marketing campaigns to life.
As Marketing Director, she is responsible for overseeing day-to-day processes and activities, liaising between The Idea Marketing, client teams and relevant stakeholders.
She brings international experience, having worked on integrated communication campaigns across North America and the Caribbean with companies such as Johnson & Johnson, AstraZeneca and Chevron.
Haysel holds a MS in Foreign Service from Georgetown University and a BA in Journalism from Concordia University in Canada. When she´s not coming up with great ideas, she enjoys not doing the regular Colorado things with her pup Sawyer.
Johi L: Public Policy Strategist
A public policy expert that understands how to address issues within the society through community mobilization and public engagement.
She develops top-notch strategies dedicated to influencing decision-makers and motivating people to advocate for themselves and their communities.
Johi holds a MS in Public Policy and MBA from IESA (Venezuela). Additionally, she is a lawyer from UCAB. At work her power lies in her ability to influence people and gain their trust, but at home her success comes from her negotiation skills with her two teenagers.
NANO: Emeritus Therapist
Our Maltese therapist emeritus. He will always be a special part of the team. Through many years observing the development of an array of marketing campaigns, he became a communications expert. If a strategy was not robust enough, he gave a head shake. If a campaign was successful, he stood on two legs and danced around.
Despite not having a college degree, Nano demonstrated uncanny capabilities in the field of psychology, sitting down and listening to everyone’s problems and offering his best emotional support. His other responsibilities included enthusiastically greeting the team, running around the office, and relaxing the day away on his red couch.
Joel Coriat: Creative Mastermind
Joel has extensive experience developing creative concepts, educational videos, as well as eLearning and multimedia projects. Joel is the brains behind Idea Marketing’s creative campaigns. He drafts clear strategies for each brand expression and translates them into engaging interactive experiences.
Joel holds a BS degree in Psychology and an MA in Instructional Design from New York University, where he learned the best practices and methodologies of communications initiatives for educational programs and behavioral change. He has developed numerous award-winning projects focused on social marketing issues for a variety of industries including health and education.
George: Chief Illustrator
George is an artist and designer with vision, creatively adapting real life images and ideas into cartoons and illustrations.. It takes great talent and ability to translate ideas into a visual reality, and George possesses both in spades. He works to create brand architectures, identity materials, illustrations, and cartoon animations.
A true artist at heart, he even finds time to mentor young artists in drawing, portraiture, animations, human figures, photography, painting, and sculpting.
Nancy: Designer Diva
A designer and a dreamer with a passion for transforming ideas and meaningful design. Nancy has years of graphic design and branding expertise under her belt. Day after day, she brings original ideas to life, and her experience in arts and culture provided her with multicultural knowledge in several markets.
For the last eight years, Nancy’s talent has been behind the majority of The Idea Marketing’s creative projects. She is an expert at taking broad brand strategies and creative concepts and solidifying them into campaigns.
Joseph R: King of Numbers
A mathematician who specializes in Statistics and Mathematical Computing. With his skills in advanced research statistics and techniques, Joseph sees patterns where others only see a jumble of numbers. His primary responsibility is to design and implement advanced market research projects for the company’s quantitative studies.
His brilliant mind develops mathematical models to facilitate decision making in a breeze. His superpowered eyes visualize solutions based on statistics (conjoint, cluster and regression analysis) and Graph Theory. He holds an MBA and an MS in Big Data and Business Intelligence from Barcelona Business School, as well as a BS in Mathematics from Universidad Simon Bolivar (Venezuela).
Sandra Felix: Community Developer
A community relations expert dedicated to the betterment of the most vulnerable populations. Under her leadership, our community navigators find guidance and best practices to use face-to-face interactions to create behavioral change.
Sandra graduated from the University of Colorado Denver with a BA in Criminal Justice and double minors in Sociology and Psychology. Her experience working in non-profit and government organizations has helped her reach the most ignored communities with a heart full of passion for social change.